I wrote this game as an experiment in advertising. It is deliberately a simple game, but with a few silly tricks that give it some lasting appeal so it’d distribute well. Then, I put a version on my site with google ads, a version out on the web with mochi ads built in and a version on Kongregate with their ad-share system in place.
So how has each version done? Well, I wouldn’t call them resounding successes:
Google ads: $1.96 from 40 impressions
Mochi ads: $15.92 from 113046 impressions
Kong ads: $2.31 from 2452 impressions
All of the above are over a period of a fair few months. So, number one problem: Not enough impressions! Number two problem: Mochiads pays bugger all! A hundred thousand impressions isn’t a lot, granted, but then neither is $16. Scale that up by a factor of 10 for a million-plays game (which is about right for a fair game with fair distribution), and you get $160. Which is pathetic.
Google ads looks rather better, but remember that the ads don’t travel with the game, but stay on your own website. That means you only get paid if people are actually on your site itself, not if the game is played on a portal elsewhere, which is the norm.
Get rich quick via advertising? Doesn’t seem likely from these figures.