Pieces of the People We Love
To promote The Rapture’s album ‘Pieces of the People We Love’, I created this microsite where fans could upload their image and a small profile to the band’s site. Their image became a part of a picture of the band. This really worked well with the album name, as people who uploaded a photo literally became pieces of the people loved by the band.
The site was a decent success and thousands of fans engaged and uploaded a picture. As the picture filled up more and more, the site automatically rearranges the images on a slightly smaller scale, so it always looks like there’s only a few more images to go before the image is complete. Ok, so it’s a dirty trick, but it really encourages people to get involved!