The Shell Starship project was about communicating their shipping truck’s many energy saving efforts at conventions and expos to visitors. Along with the fabulous team at Shadow Industries, we built an iPad Augmented AR app that showed off the truck and all it’s details, on a plinth in the real world.
If you want to know more, check out these YouTube links:
The fantastic team and I at Shadow Industries got a chance to do some research and development for Shell on Microsofts fancy new Hololens. We discovered it was magical and terrible all at once! The tech is amazing, especially how stable it tracks the world and recognises obstacles. The GPU is underpowered to say the least!
This never turned into a full project, due to that lousy GPU. But it was fascinating to develop for. Microsoft had done a great job with everything about it, from the integration with Unity to the docs and examples. Just, not sure about the decision to include a GPU roughly equivalent to an iPhone 3!
This giant cutaway model of an engine’s crankshaft, piston and valvetrain stands well over two metres tall and has augmented reality markers all over it. They work with a custom app on four iPads to create an interactive exhibition piece showing off Shell’s premium engine oil benefits.
I built the app, which had to be ultra simple to use, immersive and interactive. It had to take into consideration auto-resetting if abandoned, keeping the user interested and involved, but still moving them forward constantly so nobody could hog the iPads forever.
This app was built with the excellent team at Shadow Industries.
Watch your favorite Shaun the Sheep Championsheeps episodes with this augmented reality app from Aardman Digital. Find physical marker images that unlock videos on your tablet or phone when viewed through the device’s camera. Can you find the secret video by combining four separate marker images?
Download for iPhone/iPad
Download for Android phone/tablet
Explore the new Peugeot 108 car in full 3D on your phone or tablet. Try out all the different paints and themes, zoom in to every feature of the car and explore the interior. There’s information about the features and options, animations, photos and videos and even more in this fully featured iOS/Android app. Built in Unity3D with the lovely folks at Play Nicely.
You can even explore an augmented-reality version of the car through your device’s webcam, if you have a suitable physical marker (available to print from the app).
Download for iPhone/iPad (free)
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