The Shell Starship project was about communicating their shipping truck’s many energy saving efforts at conventions and expos to visitors. Along with the fabulous team at Shadow Industries, we built an iPad Augmented AR app that showed off the truck and all it’s details, on a plinth in the real world.
If you want to know more, check out these YouTube links:
Push the limits of performance in the desolate beauty of Baja, Mexico, and find out what it takes to dominate the desert.
Pennzoil Jeep Baja is high octane VR experience developed from the ground up to showcase the unique performance of the Jeep Trailcat and Pennzoil Platinum.
I worked with the fantastic team at Shadow Industries on this wonderful project that included integration with a physical simulator. It was a beast of a machine, simulating the beastly 707bhp Trailcat. The goal was to make the player feel like they were wrestling with a tiger!
Unfortunately, unless you catch the exhibit at an event, you can’t play it. The best I can do is show you a 3 minute trailer made for the website.
The fantastic team and I at Shadow Industries got a chance to do some research and development for Shell on Microsofts fancy new Hololens. We discovered it was magical and terrible all at once! The tech is amazing, especially how stable it tracks the world and recognises obstacles. The GPU is underpowered to say the least!
This never turned into a full project, due to that lousy GPU. But it was fascinating to develop for. Microsoft had done a great job with everything about it, from the integration with Unity to the docs and examples. Just, not sure about the decision to include a GPU roughly equivalent to an iPhone 3!
This giant cutaway model of an engine’s crankshaft, piston and valvetrain stands well over two metres tall and has augmented reality markers all over it. They work with a custom app on four iPads to create an interactive exhibition piece showing off Shell’s premium engine oil benefits.
I built the app, which had to be ultra simple to use, immersive and interactive. It had to take into consideration auto-resetting if abandoned, keeping the user interested and involved, but still moving them forward constantly so nobody could hog the iPads forever.
Learn about Shell’s Helix Ultra product with this VR experience. If you can catch it at an exhibition, you’re sure to enjoy the spectacular wild ride around a construction yard in a red SUV.
Built with the amazing guys at Shadow Industries. We made three of these chairs for Shell to use at exhibitions around the world. They had to be rugged, easy to set up and easy to use for inexperienced show staff, and the public users they were guiding through the experience.
Watch your favorite Shaun the Sheep Championsheeps episodes with this augmented reality app from Aardman Digital. Find physical marker images that unlock videos on your tablet or phone when viewed through the device’s camera. Can you find the secret video by combining four separate marker images?
Download for iPhone/iPad
Download for Android phone/tablet
Watch a 707hp SRT Dodge Hellcat smoke it’s tyres to dust in this flat-out drift experience from Pennzoil. This project was built to wow the crowds at trade shows and racing events, but is also available publicly for Gear VR and Oculus Rift. If you’re lucky enough to have access to one of these devices, give it a go!
Download for Gear VR
Download for Oculus Rift
I worked on upgrading the existing app by Shadow Industries for multi-platform public release.
Create and 3D print your custom avatar in this custom iPad app. Built for the excellent Play Nicely agency in Bristol, for a custom exhibition at the National Theatre in London.
Learn about Shell Helix motor oil with this virtual reality experience built into dedicated physical chair units intended for use at trade shows and racing events. You will be transported to a lab and shown various experiments showing off the performance of Shell Helix Ultra. You can interact with some of the experiments via a built in Leap Motion sensor that places your hands into the virtual world you are experiencing.
I worked with Shadow Industries on a major upgrade of the existing app to bring it up to date with the latest Oculus Rift drivers, and to add Chinese localisations to the system. I also worked on the physical chair units, fitting the electronics and preparing them for delivery to the client.
Due to the nature of this project, there is no easily available public demonstration of the experience. Maybe you’ll be able to catch it at a racing event or trade show.
Play crazy llama football with a friend or by yourself in this finger-skills game from Aardman Digital. Pick your location, llama and bling. Then learn the perfect moment to kick the ball into their goal. Build up your trickshot meter and unleash a super shot!